There are more fragrances around to day than there have ever been before. Some good, some bad, some old, some new. Perfume fragrances have been sourced from every continent on earth but the biggest markets tend to be in the west.The more fashion centred and traditionally wealthier western world makes up most of the market sales, but may not be the chase for too long.A number of the larger organisations have started watching the market in the Arab states recently, as the growth is rapid here
The whole market is doing well at the moment, with many reports suggesting it will reach, by 2010, a total worth of around $30 billion. The Arabian Peninsula is currently responsible for around $270 million of this but the rate of growth is much higher than other countries. For example, total sales last year were up around 15 percent.
The impressive step up in the market, which has also been seen in the rest of the Middle East and Asia-Pacific has been attributed largely to the rise in money and change in society in all areas.fragrance usage has always been abundant in Arab areas. In Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more exclusive women’s perfume names replacing the more traditional products. Additionally, the number and variety of fragrances that are purchased by men are on the up also.
The rise in the market profile here has drawn in some large companies and also spawned some via high profile trade events. The next event is due to be Beautyworld Middle East, which is the 3rd largest international beauty event of its kind. A 20% increase in numbers from last year will mean that over 1500 brands will be shown off by approximately 1000 exhibitors. Organisers are stunned by the new growth and are gearing up for an even bigger show next year